Throughout the month of October, Komen Massahusetts partnered with Lexus of Watertown to encourage local gentlemen to step up and become a champion for the cause.
The Susan G. Komen Massachusetts inaugural Pink Tie Guys reception was held this month at the Algonquin Club of Boston, Lexus of Watertown announced.
Pink Tie Guys demonstrate their commitment by raising a minimum of $1,008 for Komen Massachusetts, representing the 1 in 8 women who will be diagnosed with breast cancer in their lifetime.
As a proud sponsor of the Pink Tie Guys campaign, Lexus of Watertown made a $25 donation to Komen MA for each test drive done at their dealership, and also matched any donation made on-site or online.
Over 30 local Pink Tie Guys, including Vincent Liuzzi, General Manager of Lexus of Watertown, was recognized at the reception and presented an exclusive Susan G. Komen pink tie to symbolize their commitment and support.
Pictured is the Lexus of Watertown team with Susan G. Komen Massachusetts’ interim CEO and Director of Development.