Booty by Brabants opened a pop-up shop in Watertown’s Arsenal Yards. The following information is provided by Arsenal Yards:
Arsenal Yards, the thriving new neighborhood located along the Charles River in Watertown, is excited to announce the development’s latest addition: a new Booty by Brabants Pop-Up Shop now open in Arsenal Yard’s Bond Square. A female-founded company known for its community-driven, inclusive approach and strong e-commerce business that has attracted consumers globally, local “athleisure” brand Booty by Brabants will expand its brick-and-mortar presence just in time for the holidays with the opening of it’s 13th storefront to-date. Shoppers can expect an intimate, boutique-meets-warehouse experience with much of the same inventory available online, in addition to in-store perks such as early access to new product releases and the brand’s biggest Black Friday sale yet.
“With permanent stores currently open on the North Shore and South Shore, my goal with this third location was to bring convenience to my customers during the holiday season,” said Booty by Brabants Founder and CEO, Kelly Brabants. “We can be last minute shoppers, and I wanted my city customers to have easy access to a BBB shopping destination, where I’ve hand-picked my favorite pieces at the moment that I know my customers will love.”
Before or after they shop at the new Booty by Brabants location, visitors are invited to check out Arsenal Yards’ fitness and wellness offerings, including Pure Barre, sweetgreen, Vitality Bowls, Garbanzo, and the newly-opened Central Rock Gym.