The City of Watertown today announced “Open for Business,” a new public art initiative inviting artists and artist teams to submit proposals for temporary outdoor art installations in Coolidge Square. This project aims to maintain the vibrancy of the neighborhood and support local businesses during the ongoing reconstruction of Mount Auburn Street.
The extensive Mount Auburn Street reconstruction project, while essential for long-term revitalization, will undoubtedly cause temporary disruption to businesses in Coolidge Square. In response, the City of Watertown seeks to transform this period of change into an opportunity for community engagement and economic support through the power of public art.
“We believe that place-based art can truly uplift a community, spark discovery, and reflect the unique spirit of a neighborhood,” said Liz Helfer, Public Arts & Culture Planner for the City. “The ‘Open for Business’ initiative will not only beautify Coolidge Square but also serve as a beacon, drawing residents and visitors to explore and support our cherished local establishments during this period of transformation.”
Research shows that engaging public art increases foot traffic and encourages people to linger, ultimately benefiting nearby businesses. The City is offering up to two artist or artist teams a $15,000 award each to create compelling, site-specific installations that capture the essence of Coolidge Square. This award is inclusive of all design, fabrication, and installation costs. The City will also provide signage, promotional materials, and artwork insurance.
Coolidge Square, a historical gateway to Watertown, boasts a rich heritage of trade, commerce, and industry, and a welcoming environment for immigrant communities. Known for its strong Armenian and Middle Eastern character, the square is home to multi-generational family businesses like Coolidge Hardware, operating since 1931, alongside popular bakeries, restaurants, and local parks.
Project Details:
- Theme: Showcase the personality of Coolidge Square and deepen connections to this unique commercial district. Desired themes and installation genres include light, color, reflection, history, connection, industry, and interaction.
- Duration: Artwork will be installed in Spring 2026, and must be designed to last a minimum of two years, with the possibility of extension through the entire 3-4 year Mount Auburn Street reconstruction.
How to Apply:
Complete applications must be submitted online via OpenGov by October 26, 2025: https://watertownma.portal.opengov.com/categories/1085
Required application materials include contact information, artist bio (optional artist statement/resume), detailed art installation proposal(s) with to-scale drawings, material descriptions, installation plans, design inspiration, and images of past projects.
A review committee comprising the Community Design Division, Public Arts & Culture Committee, and Coolidge Square business owners will make the final selection based on safety, longevity, design integrity, relevance to Coolidge Square, and ability to attract attention and foot traffic. Selected artists will be required to sign a contract and provide proof of General Liability Insurance.
For questions or clarification, please contact Liz Helfer, Public Arts & Culture Planner, at ehelfer@watertown-ma.gov or 617-972-6417 x12167.