A group of Massachusetts business leaders committed to fight breast cancer recently gathered at Lexus of Watertown for the first-ever Drive to End Breast Cancer event.
The event kicked-off the Susan G. Komen Massachusetts Pink Tie Guys campaign, presented by Lexus of Watertown. Pink Tie Guys are an exclusive group of local men who are committed to the fight against breast cancer in Massachusetts, according to an announcement send by Lexus of Watertown.
These community leaders will demonstrate their commitment by raising a minimum of $1,008 for Komen Massachusetts, representing the 1 in 8 women who will be diagnosed with breast cancer in their lifetime. WEEI Morning Show co-host John Dennis, who is a friend and customer of General Manager of Lexus of Watertown Vincent Liuzzi, also came down to lend his support.
“We have heard so many stories from our employees and customers about how breast cancer has affected their families,” Liuzzi said. “Lexus of Watertown is proud to partner with Susan G. Komen Massachusetts Pink Tie Guys to support these families during treatments. Our goal is to ultimately raise money to help find a cure so our wives, daughters, nieces, and friends never have to worry about fighting this terrible disease.”
According to Susan G. Komen, Massachusetts has the second highest incidence of breast cancer in the United States and this year, more than 5,000 Massachusetts residents will be diagnosed with breast cancer. “Breast cancer is a disease that knows no boundaries,” said Lori van Dam, Interim CEO of Susan G. Komen Massachusetts. “It is inspiring to have Lexus of Watertown stepping up to bring a male voice to the urgency of finding a cure.”
As part of their commitment to fighting breast cancer in the Commonwealth, Lexus of Watertown has also pledged to make a donation to Susan G. Komen Massachusetts for every test drive in the month of October. In addition, they have announced that they will match any donation made in their showroom or online, up to $500.
For additional details on the Pink Tie Guys campaign, visit www.lexusofwatertown.com/pinktieguys.