Watertown Marketing & Communications Company Names New CEO

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The following announcement was provided by Greenough Communications:

Greenough Communications, a leading brand marketing and communications agency, announces Nikki Festa O’Brien as its new CEO. Festa O’Brien, who joined the Watertown-based agency as President in 2022, will continue to drive growth and deliver best-in-class services for clients. Under her leadership, Greenough will execute its mission to focus on the moments that matter while creating all the memorable moments in between.

Greenough Communications has a rich history of serving healthcare, technology, and business services clients, delivering impactful integrated campaigns. With Festa O’Brien at the helm, the agency has recently expanded its roster with a number of exciting new clients across portfolios, including Ameresco, BioBuilder, CorVel, IQE, symplr and Thirona.

“Greenough has been a part of the fabric of the vibrant healthcare and technology scene for 25 years, working alongside disruptive startups and global industry leaders,” said Festa O’Brien. “I’m so passionate about what we do and the industries we serve. It’s an honor to be a part of the agency’s evolution and continue the legacy that Phil Greenough has built. By focusing on the brand and determining the brand’s strategy, I believe we can strategically drive awareness, affinity and action that moves the needle for all our clients.”

“In thinking about the company we’ve built and the qualities we want to bring the agency through its next chapter, it is clear that there is no one better suited for the job than Nikki,” said the agency’s founder, Phil Greenough. “She is smart, strategic, dedicated and a hands-on leader. Her positive energy is truly contagious, and I know that Nikki will lead Greenough confidently into the future.”

Phil Greenough will become the agency’s executive chairman.

About Greenough Communications

Greenough provides brand marketing and communications for the moments that matter and specializes in creating the moments in between. We hire purposefully and have assembled a team of strategic thinkers with integrated capabilities and unmatched industry experience across industries, including healthcare, technology, business services and energy. For 25 years, we have been driving results for companies looking to raise awareness, build affinity and inspire action. To learn more about our services, visit www.greenoughagency.com and follow us on LinkedIn and Instagram.

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