Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone ®, will soon open in Watertown, Massachusetts. The club plans to open its doors in mid-October and will be located on the Watertown/Newton line at 191 Watertown Street next to Stop & Shop, Planet Fitness announced.
Planet Fitness invites local residents to sign up online at www.planetfitness.com or at the club’s presale office located outside of the club location for only $1 down and then $10 a month with no annual commitment from now through October 12. Prospective members can also visit the presale office to speak with Planet Fitness staff and learn more about the plans for the new club and its vast array of amenities. The presale office is open from 10 a.m.-7 p.m. on weekdays and 9 a.m.-3 p.m on Saturdays and Sundays.
The new Planet Fitness in Watertown will be over 20,000 sq. feet and will offer the following features and amenities:
• More than 100 state of the art pieces of cardio equipment
• Expansive strength and free weights equipment
• FREE unlimited fitness training through the pe @ pf ® program
• Private stretching area
• PF SYNRGY 360 Functional Training System
• Over thirty-five 65” Plasma TVs with wireless connections to all cardio equipment
• Tile and Granite appointed locker rooms with day lockers and showers
• Private tanning salon with booths and beds
• HydroMassage beds and Massage chairs
The club will be open and staffed 24 hours a day on weekdays and from 7AM – 7PM on Saturdays and Sundays.
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone ®, where members experience a hassle-free, non-intimidating environment.
Each club also features the brand’s iconic “Lunk Alarm,” which is a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.
This also marks a milestone for the Planet Fitness franchisee group which owns and operates the Watertown location – this is its 11th location in the state making Core Management and Development the largest Planet Fitness franchisee in Massachusetts. The ownership group all hail from New England and very excited to be a part of the local community.
“Whether you’ve never belonged to a gym before or you’re an existing gym member looking to try a new facility, we encourage you to come check out the Watertown club, meet our friendly staff, get a tour and see what the Judgement Free Zone is all about,” said Planet Fitness franchisee and Core Management and Development Chief Marketing Officer Jonathan Epstein. “We’re confident that our encouraging and hassle-free environment will be a welcome addition to the community and we look forward to continuing our growth with more locations opening in Massachusetts by the end of the year.”
All memberships include a variety of other benefits, such as unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while.
The PF Black Card ® membership, which is $19.99 a month, includes additional benefits such as the ability to bring a guest every day at no additional charge, access to all 1,200+ Planet Fitness locations, as well as use of the hydro-massage beds and massage chairs and salon grade tanning booths.
Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides a platform for members to recognize their triumphs (big and small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’.
Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”. Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of- school time, and STOMP Out Bullying, the leading anti-bullying organization in the U.S., Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong.
For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Corporate partnership opportunities are also available – for more information please contact the Watertown club location at 617-467-4890 or contact Jonathan Epstein at 508-801-2188.