Booty by Brabants Opens Pop-Up Store in Arsenal Yards

Booty by Brabants opened a pop-up shop in Watertown’s Arsenal Yards. The following information is provided by Arsenal Yards:

Arsenal Yards, the thriving new neighborhood located along the Charles River in Watertown, is excited to announce the development’s latest addition: a new Booty by Brabants Pop-Up Shop now open in Arsenal Yard’s Bond Square. A female-founded company known for its community-driven, inclusive approach and strong e-commerce business that has attracted consumers globally, local “athleisure” brand Booty by Brabants will expand its brick-and-mortar presence just in time for the holidays with the opening of it’s 13th storefront to-date. Shoppers can expect an intimate, boutique-meets-warehouse experience with much of the same inventory available online, in addition to in-store perks such as early access to new product releases and the brand’s biggest Black Friday sale yet. 

“With permanent stores currently open on the North Shore and South Shore, my goal with this third location was to bring convenience to my customers during the holiday season,” said Booty by Brabants Founder and CEO, Kelly Brabants. “We can be last minute shoppers, and I wanted my city customers to have easy access to a BBB shopping destination, where I’ve hand-picked my favorite pieces at the moment that I know my customers will love.”

Before or after they shop at the new Booty by Brabants location, visitors are invited to check out Arsenal Yards’ fitness and wellness offerings, including Pure Barre, sweetgreen, Vitality Bowls, Garbanzo, and the newly-opened Central Rock Gym.

Activities Abound at Arsenal Yards’ 3rd Annual Fall Falladays

Arsenal Yards is hosting the Fall Falladays in October. The following announcement was provided by Arsenal Yards:

It’s time to fall into a new season! Arsenal Yards, the thriving new neighborhood in Watertown, invites area residents, workers, and visitors to spice up the cold-weather days and celebrate autumn with a variety of events happening throughout the community at the third-annual Fall Falladays! Guests can enjoy various seasonal outdoor entertainment, spook-tacular treats, a pumpkin carving competition, games, and the ultimate fall décor all October long. “As the temperatures cool down, we’re thrilled to heat up the season and invite the Watertown community back with the return of our popular Fall Falladays Festival plus newly added events this year!” said Jessica Peterson, Marketing Director at Arsenal Yards.

LETTER: Developer of Arsenal Yards Commends Watertown Planning Department’s Efforts

In the nearly 10 years since we purchased the Arsenal Mall to make it a better destination for all, we’ve accomplished much with you and the people of Watertown. Our goal was always to transform the Mall into an accessible space to enjoy with friends, family, and neighbors, to rejuvenate the untapped economic potential of the Arsenal Street corridor, and to be an integral, improved part of the community in many ways. It has not been a short, perfect, or straight line, but we believe it is a very good result at Arsenal Yards. Throughout the years, we’ve had many a spirited debate with various stakeholders, councils, and boards in town, including, of course, the Planning Department. I’ve personally had “robust” dialogues with Steve Magoon and his colleagues in what we see as a productive back-and-forth in which we are constantly improving ideas with better ideas.

Performers Wanted This Fall for Watertown’s Got Talent

Arsenal Yards and the Watertown Community Foundation want to find Watertown’s top talent. Performers can try out to be part of Watertown’s Got Talent, which will take place on at Arsenal Yards’ Fall Falladays on Wednesday, Oct. 26 5:30-7:30 p.m.

If you think you have what it takes to be crowned Watertown’s Top Talent apply by Wednesday, Oct. 5. A preliminary panel of judges will review the applications and select those who will compete on Oct.

LETTER: Former Councilor Does Not Like Idea of Illuminated Sign

Dear Honorable City Councilors:

For comparison purposes: take a look see at the attached photograph that depicts a simple, tasteful, understated, illuminated sign at the Encore Boston Harbor [Casino] in Everett, MA. Refer to the sign with any number of adjectives; it’s still an elevated, rooftop illuminated sign. Is this what we want intruding on the tranquil skyline of Watertown’s 4.17 square miles? In my opinion: NO. Encore BostonA view of the Encore Boston casino.

LETTER: Resident Urges Defeat of Proposed Sign at Arsenal Yards

At this moment, there are folks working hard to convince our City Council to put the best interests of people who don’t live here above the best interests of our town, our neighbors and future generations who will live in Watertown. It seems that there has been an organized movement — what community organizers refer to as an Astroturf campaign — to make a case for private gain over public good. An Astroturf campaign is a carefully constructed PR campaign disguised to appear as grassroots opinion. At issue is a request by Boylston Properties to change our zoning to allow a 10 by 105 foot illuminated commercial sign on top of the tallest building in Arsenal Yards. The sign would be visible from many areas along our riverfront.