Around Town
Watertown Farmers Market’s Wants to Know What Prevents People from Shopping at Market
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The following information was provided by the Watertown Farmers Market:
The Watertown Farmers’ Market has created a survey to learn what barriers prevent people from using the market’s food assistance programs.
The market provides free food to SNAP eligible customers through its dollar-to-dollar match program, as well as access to the Healthy Incentive Program (HIP), which gives an instant rebate on produce purchased from any of our HIP vendors ($40 to $80 per month depending on household size). These benefits are exclusive to the farmers’ market, and significantly underutilized within the Watertown community, based on data from the state. Through ongoing outreach and education about these programs, the market hopes to reach more people who are unaware of these benefits and to educate them, as well as to implement changes based on information collected. Our goal is to make it easier for eligible customers to access free food from the market. For more information about the market’s food assistance programs, visit our website.